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Launched in 1995, Amazon.com was one of the first big companies to sell goods over the Internet. They started out as an online bookstore, and then quickly diversified by adding other items. Today, Amazon.com is one of the most recognized names on the Internet, offering a diversified product line including computers, electronics, groceries, jewelry, toys, apparel, an d tools. Our jewelry line includes wedding and engagement rings, diamonds, necklaces, earrings, pendants, and much more. In addition to our jewelry inventory below, please click here for Amazon.com coupons and recent price drops.

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Shopping Tips

Buying jewelry can be fun, exciting and confusing. Whether you're considering a gift of jewelry for someone special or as a treat for yourself, take some time to learn the terms used in the industry. Here's some information to help you get the best quality jewelry for your money.

Gold. The word gold, used by itself, means all gold or 24 karat (24K) gold. Because 24K gold is soft, it’s usually mixed with other metals to increase its hardness and durability. The karat quality marking tells you what proportion of gold is mixed with the other metals. Fourteen karat (14K) jewelry contains 14 parts of gold, mixed in throughout with 10 parts of base metal. The higher the karat rating, the higher the proportion of gold exists in the piece of jewelry. Near the karat quality mark, you should see the name or the U.S. registered trademark of the company that will stand behind the mark.

Silver. The words silver or sterling silver describe a product that contains 92.5% silver. Silver products sometimes may be marked 925 which means that 925 parts per thousand are pure silver. According to the law, quality-marked silver also must bear the name or a U.S. registered trademark of the company or person that will stand behind the mark.

Diamonds. A diamond's value is based on four criteria: color, cut, clarity, and carat. The clarity and color of a diamond usually are graded. However, scales are not uniform: a clarity grade of "slightly included" may represent a different grade on one grading system versus another, depending on the terms used in the scale. A diamond can be described as "flawless" only if it has no visible surface or internal imperfections when viewed under 10-power magnification by a skilled diamond grader. As with other gems, diamond weight usually is stated in carats. Diamond weight may be described in decimal or fractional parts of a carat.

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